Why trust Yelp, Google+, TripAdvisor amateurs? Read the BEST by the BEST!
Regional and local newspapers and magazines are dying. Tens of thousands higly schooled writers no longer have a career. You are now guided by sites with the best algorithms of Yelp, Google+, Trip Advisor, etc. These companies do not have a human investment in their reviews and take no responsibility for what they publish. Middle-schoolers, cranks, and reviewers with no knowledge in their field can sometimes make or break a business.
California Magazine is bringing the trusted professional researchers, writers, and critics back to the review process. Our staff is highly accredited in the fields they cover, while our researchers hail from academia, using the same research methodology used by academics to bring cited authority to our statements. Our researchers are trained to recognize the authority, discernablity and balance in a writer's repritoire outside of our pages.
California's Best Places invests heavily in research, so our recommendations are not simply subjective but further substantiated by a broad array of reviewers, both populist and professional. We also give you links to top reviews, so you can decide for yourself.
Like Expedia or Tripadvisor, we aggregate a number of different sources to still leave you in the driver seat with easy access to relavant articles on our recommended choices. We just take it one step further by adding the human touch with evaluated relevant articles from the internet added to our insights to help you determine what's best for you!
We save you time by scouring all possible review sites so you have one click access to a thorough search that would take you hours to conduct!
Where we can we will link you to both populist sites (Yelp, Google+, TripAdvisor, etc.) and leading review sites (Orange County Register, OC Weekly, Thrillist, Open Table, Locale, etc.).
If you are a discerning reader you will find it VERY DIFFICULT to encounter writers - especially on our burgeoning populist review sites - who "know their stuff" and ground their work not only in their own opinion but in research along with experience.
In this day of "pay to play" where local and regional magazines that still survive often write stories only about places that pay to advertise in their publications In the Southern California region you can look at the Claremont Courier, Orange Coast Magazine and Inland Empire Magazine as prime examples.
When you read a "rave review" in these publications, most likely it is because that establishment is advertising somewhere in their pages.
Because we are "ad-free" we have the editiorial freedom to give you a fair and equitable reporting unswayed by the dollar bill, much like you would find in a publication such as Consumer Reports.
If we haven't gotten there yet, we will give you a link to reviews we have researched and judged to be "on the mark," meaning they have broad documented populist support and highly favorable reviews from sites and/or critics we commend.
Better to offer you only the best instead of hundreds of lists you don't have time to read. When we become aware of a possible "true winner" - from our research and our discerning reader base - we make sure we are utterly thorough before publishing.
We read every article possible, we read their website, we experience, we interview representatives, we compare notes, etc. before we ever write a piece. This way you will only read about the creme-de-la-creme of what California has to offer.
Each of our Guides focus on one isolated region to offer you a broad array of experiences in a given location.